http://www.ted.com/talks/r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html
great leader: Innovation, Compassion, Passion
[example 1] The Making of Nano:
Began with 5 engineer team--->Avg age: 27 yrs
Vehicle was not defined-Cost was defined
"Question the unquestionable"-->Stretch the envelope
Innovation in Design and beyond for Nano:
a 2 cylinder gas engine used in a car with single balance shaft
adhesives were replacing the rivets
co-creation with vendors and suppliers
100 vendors co-located adjacent to the plant
innovative business model for automobile dealership
Open Innovation:
Seeking solutions from non-auto sectors (cross-field)
Key point:
getting more from less (for more people)
each component had to have a dual functionality
ex: seat riser serving as a mounting for the seat as well as a structural part of the functional rigidity
Transformational Innovation : from technological innovation to social innovation
[example 2] $28 Foot
Revolutionary prosthetic fitment and delivery system
Quick molding and modular components enabling custom made on-the-spot limb fitments
New material for outer socket as opposed to traditional heated sheets
[example 3] health (drug development)
much more cost of development and longer time but fewer new drugs such as Psoriasis Treatment
traditional way: molecule to mice to men
innovative way: men to mice to men
not low cost , it is ultra-low cost
not affordability, it is extreme affordability
not exclusive innovation, it is inclusive innovation
not incremental innovation, it is disruptive innovation
you think in completely different terms
"when you wish to achieve results that have not been achieved before, it is an unwise fancy to think that
they can be achieved by using methods that have been used before" -Sir Francis Bacon
"Earth provides enough to satisfy every man's need, but not every man's greed"-Mahatma Gandhi
"if you do not diffuse your energies, if you focus your energies, you can achieve anything in the world"
"focus and you can achieve"
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